Motorola - A big name in the mobile space was re-entering the market with the lanuch of their new product "MotoG". The 360 ARC was chosen as the agency to market and launch the product in the Middle East Market.

Approach - We created the online presence by creating their Facebook page https://www.facebook.com/MotoUAE which had more than 10000 fans with over a million impressions both organic and through media spends.
Hashtag contests by the name of #ExceptionalME was created with contests running on the FB tab.
 

Role: Social Media was also managed with their Facebook pages showing scores, winners, posts and promotions, engagement contests, rewarding contestants with goodies and prizes. Ads for digital advertising on Souq.com and other various sites with a CTR of 0.46% with over 1200 clicks and 255000+ impressions.

•Introduction of the Instagram Contest
•Engaging fans via generic content
•Product promotion via generic content 

 

Content Buckets
•Moto Mondays
•Geekout Tuesdays
•Wow Wednesdays
•Trendy Thursdays
•Footloose Fridays
•Sonic Saturdays
•Moto G Sundays